The Potential Of Digital Marketing

October 25, 2018

Today’s customers can buy a variety of items online with minimum effort. With all this scenario, brick and mortar organizations are fighting to remain alive using the fierce internet competition. As outlined by a 2017 survey conducted by Square and Mercury Analytics looking at 1,164 U.S. business owners, the following observations were made:

96% of american citizens with internet access made an internet purchase in their lives, 80% before month alone.
51% of usa citizens would rather buy online.
67% of Millennials and 56% of Gen Xers prefer to order online as opposed to in-store.
Millennials and Gen Xers spend nearly 50% just as much time shopping on the web each week (six hours) than their older counterparts (four hours).
51% of seniors have shopped on marketplaces, 66% most importantly retailer sites, 30% on web stores or independent boutiques, and 44% at category-specific online retailers.
Marketing professionals understand the significance of the world wide web and the ways to effectively leverage this power. In accordance with Socialmedia.com, 90% of marketers use social networking for their businesses. Sadly, many small enterprises tend not to recognize this fact. Many companies was missing to bury their heads inside the sand in hopes until this ‘internet thing’ should go away. It hadn’t!
In fact, e-Commerce continues to grow a lot more than 23% annually; however, 46% of yank small enterprises will not have a web site in accordance with Square and Mercury Analytics research. This short article targets how small enterprises can leverage internet marketing to realize greater success and increase their market opportunities.



Internet marketing must be an instrument that each serious small enterprise should utilize. Internet marketing goes by many names for example e-commerce marketing, online marketing, and internet marketing. Digital marketing can be defined as “the marketing of merchandise or services using digital channels to arrive at consumers.” The key objective is usually to promote brands using the net.

Online marketing extends beyond internet marketing to include channels that do not require standby time with the internet. Some online marketing channels include websites, social media platforms, marketing via email, search engine marketing (SEO), blogging, podcasts, and internet-based advertising among others. Beyond technology gimmicks, businesses should know about the clientele in addition to their core competencies. Online marketing is not an silver bullet. Digital marketing is a tool for your savvy business professional.

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